Must is an All-in-one B2B Metaverse platform to manage your DBE (Digital Business Ecosystem), community and host your events. Our metaverse platform always keep the community engaged by organizing events and setting up attractive and visually appealing booths, showrooms and entire digital places designed to make your brand visible. Our advanced AI powered metaverse platform not only offers a realistic but also an immersive experience to your audience. In addition, Must helps companies, event organizers to manage their ecosystem and provide adequate information and insights to analyze data in just a few clicks. We are designed to transform your unorganized interactions, ephemeral events and scattered digital assets into a lively and organized Digital Business Ecosystem. We ensure to create more value and enable you to connect, matchmake, network, collaborate, exhibit and achieve profitable deals.
MUST HIGH TECH EXPO
Digital marketplace open 24/7
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MUST HIGH TECH EXPO
Must is an All-in-one B2B Metaverse platform to manage your DBE (Digital Business Ecosystem), community and host your events. Our metaverse platform always keep the community engaged by organizing events and setting up attractive and visually appealing booths, showrooms and entire digital places designed to make your brand visible. Our advanced AI powered metaverse platform not only offers a realistic but also an immersive experience to your audience. In addition, Must helps companies, event organizers to manage their ecosystem and provide adequate information and insights to analyze data in just a few clicks. We are designed to transform your unorganized interactions, ephemeral events and scattered digital assets into a lively and organized Digital Business Ecosystem. We ensure to create more value and enable you to connect, matchmake, network, collaborate, exhibit and achieve profitable deals.
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Latest Articles
Some Must news and publications brought here for you

THE BASIC TECHNOLOGY FRAMEWORK OF A B2B METAVERSE
The Metaverse is rapidly expanding and emerging as the next opportunity to innovate and grow business for tech companies.

The New Digital Customer Experience to Increase Revenue
The New Digital Customer Experience to Increase Revenue. The rapid growth for compliance with the rules on reliability, safety, and health in business is driving digitally.

What is the benefit of a digital marketplace? •
Currently there is not a global platform tool to find and connect all these ecosystem players in a global, efficient, and trusted manner …

Why exhibiting on the Must High-Tech Marketplace? •
Exhibiting at Must High-Tech Expo brings the benefits to your business to easily promote your company thanks to videos, documents sharing, pictures, etc.…

Increase your visibility •
More visibility equals more potential customers, and more people who can refer you to others.

The new normal. •
Since the appearance of the Covid, the world has become more digital as digital assets now generate more value

The principles of the Dots Networking Theory •
Building an important network or community is artificial and nothing natural about this.

Will the Business Speed Dating be empowered by AI/ML ? •
The business speed networking is a necessity for new start-ups and even mature companies to identify the right peers in their neighbourhood

Cyber – where we go? •
Cybersecurity a domain in plain evolution, between the first by fires, specialized roles, cloud, SaaS … what is the position of Must?

The future of business development •
By assuming a B2B ecosystem network as an Artificial Neural Network, events and entities as neurones, we can build a model for deep learning to learn, improve and predict

Matchmaking in Academics & Research: Trends & Practices •
University-industry demonstrated niche collaboration when a common agenda, understanding between technology teams and R&D exist.

Virtual events, why hybrid is the solution of the future •
We quickly discovered the advantages of digitization. For exhibitors becoming e-exhibitors, the booths set up quickly, just by downloading photos, videos, PDF…

Start-up is all about Success •
Timing, Team/Execution, Idea, Business Model, Funding

Ecology Versus Technology •
Our professional Virtual exhibition provides all required to work as a team no matter where we are

Is China the right market for your startup? •
World’s factory and huge domestic market, market for startup, Appropriateness to local market, Partnership, IP Protection, Opportunity from Government Economic initiatives

How my new brand can fly ? •
Be social, maximise brand awareness, Ask influencers and key opinion leaders, increase brand awareness, do Press Release, join your forces
Must tutorials
Learn more about Must virtual exhibition platform
Must B2B Metaverse is Green Tech
Monthly News
Welcome to Must B2B Metaverse
Green Day
Car Day
Advanced Connectivity/5G Day
What our Customers say
some thoughts...

Not specific to the current situation, in the future, people will meet more virtually using innovative solution such as Must,.. I believe also, after the pandemic, increasingly people will reduce travel as virtual tool sallow them to connect faster, reducing not only environmental but also economy impact to a large extend…

At ST we are always looking for innovative ways to start conversations with developers and contribute to their building the electronics applications that animate the products we use every day. This effort led us to support MUST in the launch of their new communication , which helped us emphasize our solutions for the IoT world.

Must platform provides a powerful solution for people and organizations to meet, in the current time and also in the future, as many of us are likely to travel less since, during the past 18 months, we all have learned how to work and interact remotely… All operators will probably add a virtual component to their event to extend their interactions and audience…. For this, Must solution is impressive.

Its a great honor to receive this award and to see our geolocation IP and Cloud services recognized we thank Must for innovating in these difficult times with this overwhelming 3D/VR event that helped us showcase our technology and meet new partners and customers.

Must platform allows everyone to interact and is very capable for people to find right partners, considering that travel is neither necessary nor recommended, as 80-90% of work can be done without, with the time and money saving we can imagine … I wish Must all the success as this platform will continue to sustain for very long time for the reasons I mentioned… The mindset of people will change.

No doubt that VR exhibitions will become part of the marketing budget in the future, Covid-19 has accelerated the process and this particular show was well conceived, constructed and executed. The stand had good facilities and were easily navigable, video and pptx presentation capability increased the value of having a stand. The quality of visitors was good, however, I think this is one area where improvements can be made to access for customers across the globe. Overall the best VR show we have attended or participated in to-date and something that we will be investing in further.

It’s always an honor to have our efforts towards easy adoption of safe and secure IoT endpoints recognized, but more so for it to be in such unique circumstances! We thank the Must team for their efforts in pioneering a new world of virtual exhibitions, and for providing a new way to connect and communicate with our customers in these unusual times.

Presenting the world’s first Sigfox Monarch SiP iMCP HT32SX, designed and made in Brazil, on the virtual ‘IoT Trends in 2020’ exhibition has been a great experience with modern booth design and business contacts in the international IoT ecosystem.
Events coming in the next months
you can register to our next events ...
Events coming in the next months
you can register to our next events ...
Some of the Must Platform Capabilities
join and discover many other


MUST
Virtual Events
Hybrid Presentations, High Tech Events, Webinars, Learning


MUST
3D Platform
Full 3D interface: Booths, Meeting rooms, conference and Press rooms


MUST
VR Environment
Platform compatible with most of the Virtual Reality devices


MUST
B&B interactions
Platform designed for B2B Matchmaking and B2B networking
Must High Tech Expo Exhibitors
We have more than 100 exhibitors at our Must High Tech Expo
Must High Tech Expo Exhibitors
We have more than 100 exhibitors at our Must High Tech Expo