The Birth …

Must and Evenements d’Elles teams met in the context of a complicated COVID period where event business was looking for alternatives to help their customers to continue to exhibit, promote and make deals! Immediately they had the same vision: A B2B ecosystem needs to create community to continuously communicate, exchange, see and be seen whatever the situation. Nothing should prevent this community from progressing and developing business.
For us, the community should be hosted in an outstanding and unique digital venue, and with strong visual identity to stand out from the myriad of websites crowd and to make participants to feel being part of the community at a unique place! As the sense of being with a person at the same place is not possible online like on site B2B events, visuals become essential in digital as people look for user-experience that can help them to make a memorable digital journey and to motivate them to interact with others. This memorable journey should include, visiting booths to discover innovations building new relationships, attending conferences, e-meeting speakers and asking them questions, participating to workshops, playing games and being awarded.

This was the reason why we decided to create Must High-Tech digital market in 3D with multiple and colorful halls opened 24/7, where High-Tech community can e-visit from anywhere and come back any time, to connect, exhibit, network, develop business, e-meet existing connections and find new ones thanks to Must matchmaking powered by AI. So, a lively digital marketplace with permanent exhibitors, live conferences, trainings, workshops and speed dating sessions; a great digital marketplace for manufacturers and their employees, academics and their students, sellers and buyers, researchers everywhere in the world can collaborate on R&D projects, where startups can find partners in one click, companies can continuously increase their pipeline of leads and investors can have more visibility on their potential next investment!


What is Must High-Tech digital marketplace?

Must High-Tech digital marketplace is based on a 3D model venue expo with 3D digital Halls, booths, conference center, Press room… etc, offering the below functionalities:

  • To visualize and connect participants:
  • Real time Tools to enable all participants (exhibitors and visitors) to see each other and interact.
  • Networking module and social media features to connect people and virtualize interactions (visitor/exhibitor, visitor/visitor)
  • Advanced Matchmaking module powered by AI
  • Hybrid supervised Machine Learning algorithms to ensure authentic real-time data analytics for the High-Tech digital marketplace context and activity.
  • Statistics & data collection


How does Must Hightech digital marketplace work?

We have organized Must High-tech marketplace around 9 most impactful high-tech areas for years to come: Smart City, Smart Connectivity & 5G, Smart Automotive, Smart Industry/Industry 4.0, Biotech-Medical Tech, Smart Transportation & Logistics, Smart Agriculture; Cybersecurity, Aerospace & Defense

  • In each Hall, you can visit exhibitors and explore 3D digital booths.
  • A conference center to attend live events and enjoy VOD conferences.
  • Networking module to connect, matchmake, network and view & post partnership announcements.
  • Organize meetings, workshops, one-to-one and groups video calls, public and private chat rooms, polls, gaming, …


Visitors: Must High-Tech digital marketplace is open for all visitors.

Join Must High Tech community, innovate and participate to the brainstorming sessions of this ecosystem to speed up the development of your project. Thanks to series of High-Tech events and networking opportunities, the Must Platform and EDE allow you to ensure an enlightened and fruitful outlook over the long term.


Exhibitors: Become an active player of Must High-Tech ecosystem thanks to several levels of visibility

Exhibiting at Must High-Tech expo can bring the following benefits to your business:

  • Build your database of leads: as soon as a visitor enters your booth, you can detect it, initiate a video call or ask for a meeting. Thus, this will help you to start generating leads and building your marketing lists with related statistics
  • Network: Matchmaking with AI is a great and cost-effective way to find and meet new customers, suppliers and partners.
  • Build relationships: being part of a community, interact and share regularly activities with people is a great way to start building relationship with potential partners even if you never met them face-to-face.
  • Raise awareness: exhibiting at Must High-Tech Expo is a good way to make you more visible to high-tech community and to generate brand awareness. When booking a 3D digital booth at an event, you will get many other advertising and sponsorship opportunities.
  • Launch new product- Must High-Tech Expo is a good place to organize your events to introduce a new product or service. Take advantage of an well-established community, present your offer in person and answer to questions.
  • Decrease drastically your business development transactions cost by paying a fixed and moderate monthly or annual fee.


What is the benefit of a digital marketplace?

Businesses and customers alike seek convenience and a reliable place where they can exchange and transact in a secure way, and that is what Must High-Tech marketplace can deliver. It adds a lot of value to identify relevant partners (customers, suppliers, investors) and develop business with them in such global and highly fragmented market. In fact, currently there is not a global platform tool to find and connect all these ecosystem players in a global, efficient, and trusted manner.

By creating this venue and tools to exhibit, connect and network, Must Digital High-Tech marketplace gives access to and transparency over clients that they would never have had, so it opens quite different markets and bigger opportunity through a disruptive community platform approach. Especially, due to their limited size, Start-ups and SMEs are lacking resources and competencies in some domains, which limits their efficiency as a result. They can tremendously benefit from Must High-Tech marketplace.

We make this marketplace lively by Incorporating regular attractions: Live conferences, speed dating sessions, workshops etc will stimulate interactions, increase exchanges and transactions. Create multiple and continuous communication channels among all the players (i.e between exhibitors and visitors) will highly stimulate the ecosystem interactivity and creativity, increase the number of opportunities and transactions while decreasing the cost of those transactions.


Isn’t this what a Social Media such as Linkedin offers ?

There are similarities but Must High-tech Expo is digital marketplace, with a permanent exhibition where companies can exhibit their products and innovations 24/7, with communication tools like on social networks! It is dedicated to support the high-tech ecosystem, when traditional social networks are more to connect people and help them to achieve their professional objectives (e.g. LinkedIn) or exchange messages via advanced messaging tools (e.g. slack)


Isn’t this what a high-tech in person tradeshow offers?

Almost, but Must Digital High-Tech marketplace offers an online and permanent Tradeshow where you can connect, communicate, network, visit booths, attend conferences or watch replays every day, 24/7, rather than 3 days on site tradeshow per year. It aims to be the marketplace to help high-tech community to reinvent their way to interact and operate, by facilitating transactions among ecosystem players and lower drastically the cost of those transactions.