The Birth …
A successful B2B ecosystem needs to create community to continuously communicate, exchange, see and be seen whatever the situation. Nothing should prevent this community from progressing and developing business. For us, the community should be hosted in an outstanding and unique digital venue, and with strong visual identity to stand out from the myriad of websites crowd and to make participants to feel being part of the community at a unique place! As the sense of being with a person at the same place is not possible online like on site B2B events, visuals become essential in digital as people look for user-experience that can help them to make a memorable digital journey and to motivate them to interact with others. This memorable journey should include, visiting booths to discover innovations building new relationships, attending conferences, e-meeting speakers and asking them questions, participating to workshops, playing games and being awarded.