Our Publications

Will the B2B Metaverse increase the number of escapists
I recently got this question from one of my connections Mr. O. and I am sure that Mr. O will recognize himself

Discover 3 reasons why the metaverse will be more successful than Second Life
Second Life in 2003 versus Metaverse in 2021

Discover 5 reasons behind Empty Metaverse
Top 5 reasons behind Empty Metaverse: It is the beginning, User experience, A metaverse is an ecosystem and not a 3D …

Will the metaverse change the humanity values?
Will the Metaverse change our values as human?, will the metaverse make us less human, more perverse? …

Must is moving to Mext
Mext, the abbreviation of Metaverse Extender, will better express the DNA of Must since its inception

The basic technology framework of a b2b metaverse
The Metaverse is rapidly expanding and emerging as the next opportunity to innovate and grow business for tech companies.

Must Metaverse 3E Values: Equality, Education & Ecology
The ever-changing trends of the global culture and diversity have perhaps never received as much attention from sociologists, anthropologists, biologists, and industrial policymakers as today.

What about Cybersecurity? Hacking a short history
Common thieves, wishing to get rich by putting their hand in the others pocket? No, rarely they are… Are they the Robin Hoods of the Net?

Forgetting Training Data under noisy setup: Promises of MUST’s Metaverse bigger than life…
It is said in literature that« sometimes we survive by forgetting ».During the development and progress of AI and Machine intelligence, this …

Behavior of participants in B2B virtual events
Since the Covid pandemic started in 2020, the world has been forced to reinvent and to adapt itself to the new reality and keep moving …

The 5 Benefits of Matchmaking inside the B2B Metaverse
The recent announcements from big brands buying lands in the metaverse or building their own metaverse show that the metaverse continue to gain traction …

TOP 5 IMPACTS OF THE B2B METAVERSE ON YOUR BUSINESS
When we speak about metaverse, it’s the future of internet which enables two worlds to bridge together, the virtual world and the physical world. It helps

How to take the first step?
Whatever the definition given to the metaverse, emphasizing the technical, social, business or marketing aspects, the metaverse remains a technological …

What is B2B Metaverse ?
The metaverse is happening! Understand B2B Metaverse components and experiences. What is B2B Metaverse ?

Investing in B2B Metaverse • A New Horizon for Digital Transformation Boon or Bane
From the perspective of service model of B2B business paradigms, it has been privileged to consolidate the connectionist models of customers through the world of Metaverse.

THE BASIC TECHNOLOGY FRAMEWORK OF A B2B METAVERSE
The Metaverse is rapidly expanding and emerging as the next opportunity to innovate and grow business for tech companies.

The New Digital Customer Experience to Increase Revenue
The New Digital Customer Experience to Increase Revenue. The rapid growth for compliance with the rules on reliability, safety, and health in business is driving digitally.

What is the benefit of a digital marketplace? •
Currently there is not a global platform tool to find and connect all these ecosystem players in a global, efficient, and trusted manner …

Why exhibiting on the Must High-Tech Marketplace? •
Exhibiting at Must High-Tech Expo brings the benefits to your business to easily promote your company thanks to videos, documents sharing, pictures, etc.…

Increase your visibility •
More visibility equals more potential customers, and more people who can refer you to others.

The new normal. •
Since the appearance of the Covid, the world has become more digital as digital assets now generate more value

The principles of the Dots Networking Theory •
Building an important network or community is artificial and nothing natural about this.

Will the Business Speed Dating be empowered by AI/ML ? •
The business speed networking is a necessity for new start-ups and even mature companies to identify the right peers in their neighbourhood

Cyber – where we go? •
Cybersecurity a domain in plain evolution, between the first by fires, specialized roles, cloud, SaaS … what is the position of Must?

The future of business development •
By assuming a B2B ecosystem network as an Artificial Neural Network, events and entities as neurones, we can build a model for deep learning to learn, improve and predict

Matchmaking in Academics & Research: Trends & Practices •
University-industry demonstrated niche collaboration when a common agenda, understanding between technology teams and R&D exist.

Virtual events, why hybrid is the solution of the future
We quickly discovered the advantages of digitization. For exhibitors becoming e-exhibitors, the booths set up quickly, just by downloading photos, videos, PDF…

Start-up is all about Success •
Timing, Team/Execution, Idea, Business Model, Funding

Ecology Versus Technology •
Our professional Virtual exhibition provides all required to work as a team no matter where we are

Is China the right market for your startup? •
World’s factory and huge domestic market, market for startup, Appropriateness to local market, Partnership, IP Protection, Opportunity from Government Economic initiatives

How my new brand can fly ? •
Be social, maximise brand awareness, Ask influencers and key opinion leaders, increase brand awareness, do Press Release, join your forces